1. Nordstrom (Panambala 2)
Ngati pali mawu amodzi omwe dzina la Nordstrom likufanana nalo, ndi 'ntchito yamakasitomala,' ndipo simungakhale mwana wotumizira ogula popanda kutengera makonda anu panjira.Chisamaliro choyera choyeracho sichinathe pamene intaneti inabwera: ngati chirichonse chimene wogulitsa sitolo ya sitolo yawonjezeka kawiri, kupeza njira zophatikizira ziwirizo kukhala mtundu watsopano wa makasitomala omwe amapita pamwamba ndi kupitirira.Taganizirani kuti pamene idatsegula sitolo yake yokha ya amuna yomwe ikuyembekezeredwa kwa nthawi yayitali ku Manhattan mu 2018, inali ndi chipwirikiti cha mzindawo, ndikuyambitsa 24/7 BOPIS kuti alole makasitomala kuti azigula zomwe angakwanitse.Idaperekanso zosintha, zobwereketsa komanso ma stylists - omwe angabwere kwa inu momasuka kunyumba kwanu.Paintaneti, makonda atsamba lofikira, 'tikuganiza kuti mungakonde' malingaliro azinthu komanso kudzoza kochokera kumalo komwe kumapereka kwa digito kudatumiza mawanga asanu ndi limodzi kuchokera pa nambala 8 chaka chatha.
Chiwerengero chonse chamunthu: 77
2. Kubwereketsa Njira Yothamangiramo (Pamalo No. 3)
Rent the Runway ili ndi njira zambiri zosinthira makonda zomwe makampani ambiri ovala satha kuzipeza - zambiri, zambiri, ndi mitundu yosiyanasiyana ya data."M'mbuyomu," CEO Jennifer Hyman adanena chaka chatha, "onse ogulitsa amatha kukuuzani zomwe mumagulitsa, koma sangakuuzeni ngati kasitomala amavala malayawo, amavala kangati. , kaya zinakhalapobe mpaka kalekale.”Chifukwa zovala za RtR zimabwezeretsedwa kumalo opangira makina, kampaniyo ili ndi mgwirizano wapamtima ndi iwo ― imadziwa zomwe zovala zimafunikira kukonzedwa;imadziwa kuchuluka kwa kuyeretsa ndi kuvala chovala chomwe chingathe kupirira chisanathe.Ndilo data lamtengo wapatali lomwe lingagwiritse ntchito m'njira zosiyanasiyana kuti lipititse patsogolo luso la kasitomala, ndi mapulani ake olembetsa pa intaneti komanso sitolo m'malo ake enieni, yachisanu yomwe yatsegulidwa posachedwa ku San Francisco, kampaniyo itapeza $ 125 miliyoni. ndalama mu March.Chaka chino, kampani yomwe imakonda kubwereketsa zovala za e-commerce idalumphira mawanga 23 pamilozera momwe imayendera makonda ake, popeza yakulitsa zogulitsa zake, kuyambira pa mikanjo yamadzulo mpaka zovala zamaofesi achikazi ndipo tsopano mpaka zovala wamba.
Chiwerengero chonse chamunthu: 73
3. DSW (Nambala 5)
Pomwe ogulitsa ena amakula poyang'ana magulu atsopano, DSW ikuchulukirachulukira pamano, popeza chaka chatha idatsegula "mipiringidzo ya misomali" m'malo asanu ndi awiri.Wogulitsa nsapato, yemwe adasintha zaka 50 chaka chino, akuyembekeza kuti chithandizo cha pedicure chidzawonjezera kukhulupirika kuchokera kwa mamembala ake 26 miliyoni + powabweretsanso mobwerezabwereza m'masitolo.Mwa kujowina deta yosakatula pa intaneti ndi data ya transaction, DSW imatha kupanga mawonekedwe owoneka bwino a kasitomala, zomwe imagwiritsa ntchito kumvetsetsa zomwe akufuna, ndikuwonanso kasitomala panjira, zitha kutsimikiza kuti sizitumiza. uthenga wa imelo wosiyidwa kwa wogula yemwe wamaliza kale kugula mu sitolo.Kuphatikiza apo, wogulitsa amagwiritsa ntchito mafunso ambiri kwa makasitomala omwe ali m'bwalo, omwe amagwiritsa ntchito kuti athandizire kupanga malingaliro okhudzana ndi zinthu zomwe zimazungulira tsamba lofikira ndikukankhidwira kwa ogula kudzera pa imelo pafupipafupi zomwe zimakwaniritsa ulendo wamakasitomala.Momwemonso, pulogalamu ya DSW imakhala ndi zidziwitso zomwe zimayang'aniridwa ndi geo zomwe zingasangalatse ogula ngati ali pafupi ndi sitolo ndipo ali ndi mphotho kapena zopereka, kuwakumbutsa kuti angafune kubwera.
Chiwerengero chonse chamunthu: 67
4. Ogulitsa Zam'tawuni (Osankhidwa No. 7)
Mu Q4 ya chaka chachuma chaposachedwa, Urban idapereka kukula kwa manambala awiri munjira ya digito, motsogozedwa ndi kuwonjezeka kwa magawo, kutembenuka ndi kuchuluka kwa dongosolo.Kukhulupirika kumagwira ntchito: Urban ili ndi otsatira 8.3 miliyoni pa Instagram;pulogalamu yake yotchuka yokhulupirika, UO Mphotho, ili ndi mamembala pafupifupi 10 miliyoni padziko lonse lapansi, omwe amawerengera oposa 70 peresenti ya malonda amtunduwu m'gawoli.Izi zitha kukhala chifukwa pulogalamu ya UO imapatsa mphotho mamembala ake ndi zotsatsa zapadera, mphotho zapadera, mwayi wogula mwachangu, kuchotsera kowonjezera ndi zina.Pulogalamu yake yovotera 4.9, (yomwe ingakupangitseni zabwino zambiri) imapereka chakudya chamunthu payekhapayekha, ndipo mawonekedwe ake osinthika komanso osinthika amapangitsa kuti kukhale kosavuta kusaka zomwe mukufuna.Urban Outfitters, yomwe ifika pachimake chaka chamawa, yakhala ikuphatikiza zinthu zosiyanasiyana, ndipo idakulitsa kuti chaka chatha ndi UO MRKT yake, msika wachitatu womwe umalumikiza dera lawo ndi mndandanda womwe ukubwera " okonda zachikhalidwe komanso zatsopano zatsopano. ”Wogulitsayo adayambanso kuvomereza kulipira kwa Apple ndi Afterpay, nsanja yogulira, yolipira pambuyo pake.Zokumana nazo za Urban Outfitters omnichannel zimakhalanso ndi maimelo amunthu, zokopa komanso zoyenera, komanso kulumikizana kwanthawi yake.
Chiwerengero chonse chamunthu: 66
5. Adidas (Panambala 9)
Wogulitsa nsapatoyo adalowa mu chinthu chachikulu pamene adayambitsa kusonkhanitsa kwake Yeezy, mgwirizano wazaka zambiri ndi rapper Kanye West, zaka zingapo zapitazo, ndipo tsopano aliyense akuyembekezera kuona zomwe adidas yasungira chifukwa cha mgwirizano wake ndi Beyonce.Pakadali pano, kampaniyo ikukhalabe mayi za kukhazikitsidwa komwe kukubwera.Adidas imapanganso kulumikizana ndi makasitomala ake pogwiritsa ntchito deta kuti ipatse ogula zidziwitso zomwe akufuna, kaya ndi kudzera pakufufuza kwake kwazinthu komanso njira zosefera kapena kudzera pa mapulogalamu omwe amakwaniritsa zofuna za munthu aliyense, kuyambira pazaumoyo ndi kulimbitsa thupi (Runtastic), mpaka kumanga mpira. luso (Tango App).Ponseponse, njira yake yonse ikulipira - ndikulosera kwapakati kudzakwera chaka chino kufika pafupifupi 52 peresenti.
Nthawi yotumiza: Jun-14-2022